With the recent emergence of many pop-up stores and flagship stores, including Innisfree flagship stores, Kakao/Line Friends flagship stores, flagship line-ups, and flagship models, the term 'flagship'ria is frequently used in marketing new products. It's a common term, but I'm sure a lot of people are curious about the exact meaning.
It means that you can present something on behalf of something. Because of this, the flagship model represents the company's flagship product, and the flagship store represents the flagship store that sells the brand's flagship items in one place.Most brands are opening up flagship stores to deliver their corporate 백링크 brand image.
Flagship marketing is literally a marketing method using flagship products. The flagship store mentioned earlier is a store that maximizes the brand's character and image, focusing on specific products that have been successful in the market. We've launched a new product, and it's not easy to compete if the big companies dominate most of the pie in the market.
In this situation, it is a strategic marketing technique used to avoid head-to-head confrontation with large corporations and multinational companies. The aim is to maximize overall product sales by focusing on the brand that has been well received by consumers and expanding the positive image of the brand to other products of their own. Rather than competing with multiple products from the beginning, it's about pushing a power brand into the image of a company.
With the increasing variety of products being released, it's practically difficult to successfully promote all products that a company releases. Therefore, a flagship strategy that promotes one product with good market response first appeared. By using flagship marketing to focus on promoting one of the company's most popular products, you can save a lot more money than promoting all products at a low level. The positive image of the product and the image of the company as a whole are on the same line, increasing awareness and becoming more powerful in consumer perception. As such, flagship marketing has the advantage of being able to successfully enter the market dominated by large companies and carry out effective promotional strategies.
Dependence on anything and everything comes with great risks. In the case of flagship marketing, you can lose not only the company's other products but also the entire company's image at once. Therefore, if you want to use a flagship strategy, you have to carefully select 'flagship' as the mainstay of marketing. Let's take a look at the examples of companies that have achieved great success with marketing using the right flagship products.
The most representative example is ramen. When you think of certain products such as Nongshim's Shin Ramyun and Samyang Ramen in Samyang, it is the result of successful flagship marketing that reminds you of the name of the company. In fact, many food companies use ramen products as the mainstay of their sales to promote the brand first and release new products based on a stable foundation. There's also a variety of additional cases